I wanted to take a moment and talk about our email outreach and the infamous breakup email. So we have been spamming (aka cold outreach) thousands of companies week after week for the last 4-5 weeks. Last week was the end of that and we ended with the break up email. Yes break up email.
So I saw a great video a year or two ago by Steli Efti doing a talk about SaaS sales. The video is below. Hes awesome. The take away I loved was the break up email. Basically you outreach, outreach, outreach. Then you hit them with the breakup email. Its simply an email saying “Hey, Im just trying to help you but obviously you don’t want my help so we won’t bug you anymore. We wanted to help but obviously you dont want it.” It works. One email and we had more providers saying “hey..sorry, we didnt mean to be rude” and they want more info and to sign up. Its amazing.
So, if you have some freetime, check out Steli, hes great.
