As always, Monday morning start off with a developer meeting. We did the dumb daylight savings time thing over the weekend so developer meetings are not at 5:30am. After the meeting it was off the the office where I felt like I stared at the computer screen for a long time but made a big decision today…we are going all in on SEO.
So with the developer meeting, we spent a lot of time on one point today which I spent some time Sunday night discussing with my wife. How can we do custom quotes for providers? I see lots of posts on Facebook of people looking for certain things that just don’t seem like they fit in our categories on Fix it Today, thus a custom quote is needed. Things like “I need a new line run for a car charger in my garage” or something like that. We just don’t have a good solution for them. With the meeting we decided (one of the developers idea) is to just allow people to upload photos, videos, text and then send it to all of the contractors that serve that area and let them send over a bid. Once the bids come back, the user can select the provider they want and request an appointment. We talked about a few different ideas but we need to find a way for the providers not to circumvent Fix it Today. This is where a phone call would make life easier but it won’t work. I think this idea works.
Once I stared at the computer monitor long enough, I decided we need to double down on SEO. So the pages that got back up are showing up in the search results (not on page 1 or anything) but showing up in the results which is great. With time, hopefully we will migrate to page 1. The only problem with this is the fact my SEO guy Scott can only cram out a certain amount of pages based on our contract. We don’t have endless funds so we are only pushing out about 10 pages a month (20k words). We have 300 pages to do in just DFW for plumbing, electrical and HVAC.
Doing these pages is going to be and endless thing for the life of Fix it Today. Each city we go into has more pages to make. Each city, each service. Its a ton. Scott has put out an amazing template and we are going to just copy them. So the conundrum is AI vs human written content. With human written content, even if we have a full time person can only do a couple pages per day. This will take several months just to do DFW. If we use AI, we can cram out 10-15 pages a day and have all of DFW done for all of the services we need in less than a month. Scott swears by human written content and I completely trust his opinion but Im in a time crunch.
So the plan forward is to have one of our current VA’s start building pages with AI. I built a custom GPT that analyzed the last 10 pages that Scott’s team did, sectioned it up and have a GPT to rewrite the same outlines based on a city and service we input. The key is to have each page have different but similar content. Google seems to be killing off programatic SEO pages which means we can’t copy the content and just change the cities names on the page. Each page needs to be written separately. Chat GPT, I’m praying you can solve my dilemma.
