Well, in all honesty, it’s Sunday and I’m finally writing my Friday edition…with a bit of Saturday mixed in. Well, its more Saturday than anything else. I got some good news and some good advice. So I guess we can start with the good news, Kody is probably joining the team. He will bring good insight and the work ethic needed along with the technical skills. We have more to discuss but at a high level, he thinks it is a good idea. He is going out of town for Christmas so we will regroup the first week of January and put more ideas and expectations on paper.
So on the way to work, I listen to audio books. My drive to my nursing job (when I have to go to the office) is about 45 minutes each way. Great time to listen and learn. I listen to mostly business type books but have had some great others about people’s lives like Chris Kyle or David Goggins. I listened to about 5 books about the US Special Forces and learned how amazing people can really be. In times of chaos and fire, people rise to the top and shine. This should be the mentality of any entrepreneur.
So Im currently listening to Hacking Growth by Sean Ellis. Its a good book and makes you realize that growing can be more of a science than a skill and luck. The idea of constantly testing is so important. We should be running tests weekly and trying to increase our conversion rate and user base growth. To do this, we need more insight on our user base growth (need to talk to the developers about this). We should be testing small things, easy things, hard things, all things.
So with the motivation from this, I found a simple place to start. The headline from our home page. Before it was “Find Available Home Service Providers to Fix it Today”. It sounded good at the time but I really started thinking about user sentiment and desired outcomes. I don’t know why this didn’t come to me sooner. A few weeks ago I realized that Google doesn’t actually give you the results you want, which is a knock on the door. So for now I changed it to “Book Home Service Pro’s in Seconds – No Calls”. This actually more aligns with the customers goal of getting someone to their house. Another idea would be to do something like “Get the Knock on the Door to Fix Your Problem Now”….doesn’t sound that good but the idea is people want someone on their door step, not just an appointment. Wording will need to be worked out. The big point is we need to test. We need to be more systematic about it and find a way to measure EVERYTHING.
