So over the weekend and the end of last week, I have spent a lot of time working on ideas for raising money and what not. Watching videos and reading blogs made it seem completely overwhelming simply because I don’t have connections. How can you get warm intros to these people? Well, made some progress and realizing that Linked In isn’t pointless that I thought it always has been. Redid the pitch deck from last week.
Well, Linked In has made connecting with people possible that you didn’t realize was possible. Started connecting and just saying thank you to people I look up to and have benefited from their knowledge. Nice to see them reply back (not everyone has but hey…its something). Finding people from places like Capital Factory in Austin and a couple VC firms and followed them on Linked In. Kind of interesting insights. Also kind of interesting how Linked in became a social media site. Why are people posting their food from Japan on Linked In?
So I was watching videos over the weekend while doing my nursing job and ran across the jayhoovy channel where he had Eurie Kim from Forerunner Ventures. She seemed super nice and it was nice to see some input of what it is like to meet up with investors. Thanks for the insight! Well that lead me to digging into Forerunner Ventures and I feel like would actually be an amazing fit as an investor. They focus on consumer based products (we are a marketplace but 1/2 the platform is consumers…homeowners). They also have this little bit they call “business model evolution” which made me smile. I haven’t been able to explain Fix it Today in this specific way but I think it fits it. We are taking the process thats been around for a long time and taking it from a poor search engine response into something actionable and actually the information people are looking for. They dont want 50 pages of plumbers, they want to see the people who can actually come out and fix things. This is a transformation of an existing business model.
I also had a couple of revelations over the weekend. One is simple…on the intro email or cold DM, being able to say “we are fixing a problem you have probably experienced”, I hope will be a great attention grabber. I don’t know many other startups that can say that. A B2B enterprise saas probably cant say that nor a creator platform. I hope this simple statement sticks out and adds a little curiosity so maybe they will just read the message. The 2nd thing is also simple but I haven’t been able to articulate it (which is crazy). We give people searching what they actually want. When you water heater breaks, no one wants the website of 20 companies they need to call and see who is available. No one wants these first page because likely they are going to be very expensive due to the amount of money they spent on PPC ads or SEO to get on page 1. The current businesses out there simply offer 1/2 the answer. We deliver the actual information that people are looking for.
Oh yeah…and the pitch deck is “finalized” and off to a couple people on Fiverr to make it pretty. We will see how it comes back!
